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Who We Are

Welcome to Hellocues, your Brooklyn-based destination where looking good, feeling good, and doing good come together. Our premium, toxic-free grooming solutions and lifestyle essentials tailored for black and brown men include plant-based products and eco-friendly coconut wax candles, all designed to elevate your daily routine. We are dedicated to enhancing your wellness and supporting the community by contributing 1% of profits to the health and vitality of our communities.

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"I naturally have a course beard, finding a product that would help soften was essential. The combination of the Beard Oil and Beard Cream was the perfect combo that helped. My beard is much softer and with a good shine, highly recommend for those who are looking for softness and shine."

Ramon, New York

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Community Impact

Doing Good Together

Giving back is at the core of who we are. HelloCues is proud to give 1% of our profits to organizations that support the physical and mental well being of black & brown people. Our community purpose is to create a safe and inclusive space that promotes education, conversation, and support around the importance of hollistic wellbeing for our communities

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Clean Ingredients

We pride ourselves on our commitment to clean grooming, and avoiding common harmful ingredients like parabens, sulfates, phthalates, and synthetic fragrances. Safe for you and the planet, we ensure every grooming solution is free from toxins and eco-friendly.

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We champion compassionate care with vegan ingredients and a strict no-animal-testing policy. Our grooming essentials are free from animal-derived components, embracing plant-based formulations that are kind to your skin and the environment. 

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Formulated for Sensitive Skin

We specialize in addressing the unique skin concerns of black and brown men, formulating products with these needs in mind. From combating ingrown hairs to moisturizing deeply, our solutions are tailored to tackle beard itch, dryness, and sensitivity, ensuring effective, targeted care for melanin-rich skin.

Quick Beard Care Tips

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