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Get To Know Us

Our Story

At HelloCues, we’re redefining self-care by weaving a legacy of service and quality into every product. Inspired by my mother, Cuemella, dedication to her clients in her salon, HelloCues was born to create grooming essentials that genuinely reflect the needs and values of our community.

Starting with a simple mission, we craft premium products that celebrate and uplift Black and brown men. With each beard oil to candle, we aim to offer more than just self-care essentials; we share a piece of my family’s story, built on a foundation of care, connection, and a deep commitment to community wellness.

Sweeping floors in the barbershop and watching my mom care for her clients taught me the importance of creating spaces where people feel seen and valued .

Meet Our Founder, John Bell

My journey in self-care and community began in my childhood, surrounded by the sounds and conversations of my uncle's barbershop and my mother’s dedication in her salon. Sweeping floors in the barbershop and watching my mom care for her clients taught me the importance of creating spaces where people feel seen and valued. These experiences sparked my commitment to delivering products that not only enhance well-being but also foster a sense of belonging. At HelloCues, I strive to bring that same care and intention, crafting products that honor the ritual of self-care and celebrate our shared journeys.